pleasureful business-building: using rewards to help you find momentum

When you’re driven and ambitious, the natural thing to do is to set really high standards, and be hard on yourself until you reach them. Growing up, I dreaded  then learned to love — unsmiling, disciplinarian Chinese or Russian-style teachers. The standard was perfection. Good work wasn’t to be rewarded, it was to be expected!

But since graduation, getting a 9-5 job, quitting my 9-5 jobstarting a business, and growing into myself as a full-time creative, I’ve changed my mind about the way I frame hard work and expectations. 

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Branding for Creatives: embracing your truth

As a creative, it’s at first hard to think about (let alone talk about) the idea of building your “personal brand” without feeling like you’re full of bogus. It has something to do with a fear of conveying an inflated sense of self-importance, only to have someone tell you hey, you’re not as good / interesting / talented / cool as you think you are.  

Doing the work is already hard enough, without the pressure of needing to constantly prove and promote yourself. While creative work originates from a deep place, the idea of conveying a “personal brand” comes off as superficial, salesy, and pushy. But it doesn’t have to. 

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a long list of lessons from typography class

This past spring, I took a Typography class at SVA with Jason Heuer, who was previously an art director at Simon and Schuster. I must have finally recovered from the depleting experience that was college, cause I took notes like a madmen, and felt hungry enough to absorb all the knowledge and actually put it into practice. 

In this post, I’ve gone through my scribbles to synthesize everything I learned from the class. The vast majority of these words of wisdom are from Jason Heuer. Thank you, Jason. 

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Creative Crush: Interview with Ettie Kim, songwriter

Ettie is one of my close creative friends from college, and an amazing songwriter, musician, and artist. We met during the first few weeks of freshmen year, when our dorm was on the subway going to an event in downtown Manhattan. Everyone else was chirping, small-talking away, but she was standing there by herself, reading a book of e.e. cummings poetry. And that's when I fell in love. 

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