pleasureful business-building: using rewards to help you find momentum

When you’re driven and ambitious, the natural thing to do is to set really high standards, and be hard on yourself until you reach them. Growing up, I dreaded  then learned to love — unsmiling, disciplinarian Chinese or Russian-style teachers. The standard was perfection. Good work wasn’t to be rewarded, it was to be expected!

But since graduation, getting a 9-5 job, quitting my 9-5 jobstarting a business, and growing into myself as a full-time creative, I’ve changed my mind about the way I frame hard work and expectations. 

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Branding for Creatives: embracing your truth

As a creative, it’s at first hard to think about (let alone talk about) the idea of building your “personal brand” without feeling like you’re full of bogus. It has something to do with a fear of conveying an inflated sense of self-importance, only to have someone tell you hey, you’re not as good / interesting / talented / cool as you think you are.  

Doing the work is already hard enough, without the pressure of needing to constantly prove and promote yourself. While creative work originates from a deep place, the idea of conveying a “personal brand” comes off as superficial, salesy, and pushy. But it doesn’t have to. 

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a long list of lessons from typography class

This past spring, I took a Typography class at SVA with Jason Heuer, who was previously an art director at Simon and Schuster. I must have finally recovered from the depleting experience that was college, cause I took notes like a madmen, and felt hungry enough to absorb all the knowledge and actually put it into practice. 

In this post, I’ve gone through my scribbles to synthesize everything I learned from the class. The vast majority of these words of wisdom are from Jason Heuer. Thank you, Jason. 

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Creative Crush: Interview with Ettie Kim, songwriter

Ettie is one of my close creative friends from college, and an amazing songwriter, musician, and artist. We met during the first few weeks of freshmen year, when our dorm was on the subway going to an event in downtown Manhattan. Everyone else was chirping, small-talking away, but she was standing there by herself, reading a book of e.e. cummings poetry. And that's when I fell in love. 

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Advice for creatives no. 8 | In the particular is contained the universal

I initially heard a version of this quote on a Design Matters episode with James Victore. His point was: instead of making stuff to appeal to a mass audience, make things that are specific, honest, and true to you. In that specificity of individual experience is something that other people will connect to, because it comes from a soulful place, instead of pandering to an audience.

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12 lessons learned from starting a creative business (months 1-3)

I started my design and coaching studio last fall— chipping away on it during early mornings before work and on weekends- but it’s only been 3 months since I left my job to do this full time. Since I try to be so deliberate about planning my goals, I see the review process as the closing of that loop. At the end of every month, I sit down to look at what I’ve accomplished, and I articulate the lessons to take with me as I continue to grow. Here’s what I learned from months 1-3. 

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Aim for iteration, not perfection

When it comes to undertaking any daunting task — building a business from scratch, creating a piece of creative work, or aiming for some other ambitious goal - it’s too easy to get bogged down in the details. As a long-suffering perfectionist with a submerged urge to prove myself to the world, I tend to say to myself: OK, let’s take this from the top, and make sure everything I make is perfect and beautiful before I continue. 

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How to leap: advice on quitting your job

I grew up in a risk adverse, immigrant culture in which the idea of finding the work you loved was always counterbalanced by the idea of having a stable, steady career. When you’re young and uncertain, the easy choice is the one right front of you. It’s the path you fall into out of convenience, as in: This is what I did for two summer internships, so, this is what I’ll continue doing.

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